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About Us

Your Hometown Outdoor Sports Center on

America's Great River Road along the

Mighty Mississippi River in the

Heart of Cassville, WI


We are more than just a store.

We will not only connect you to nature,

but to our community as well.


"Lon and Becky Spooner became smitten with the little town of Cassville the moment they arrived. The lure of the river inspired them to open Great River Sportsman in 2015 with the goal of showcasing the treasure that is the community of Cassville." 

Locally Owned and Operated

"We have a conscience that drives us to not only take great care of

our customers, but also our community and Mother Nature."

Looking for something different?

Check out our other store just across the street,

Great River Hardware Hank is our hometown hardware store.

What We're Made Of

Our Differentiators

"We strive to support our local charities, help improve tourism infrastructure for our region and do our part to preserve and take care of natural resources, as we believe all generations should be able to enjoy the beauty and comfort that comes from nature."


  • MORG

  • M & M

  • Auto Body Shop

  • Adrian

  • River's Edge



 Plumbing & Heating LLC


M & M



Rivers Edge Resort


Cassville Auto Body Shop


Great River Road

"It's by no accident that our store is nested along

the 250 mile stretch of the Great River Road.

This scenic highway captures nature-lovers and

entices them to slow down and enjoy the ride."

Our Donations

We take great pride in taking care of our community and nature that surrounds us. 


Our customers with a pleasant and

enjoyable shopping experience 


Quality products at reasonable prices 


Good business citizenship by investing in

the economic growth of our community


Our staff is courteous, friendly,

and knowledgeable 


Outdoor sporting activities and

tourism in SW Wisconsin


For the social, cultural, and environmental needs of the community 

Dog playing in the water

All Are Welcome

Got your furry friends? We love them at Great River Sportsman as much as you do, stop in and grab a treat!

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