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The first Hardware Hank to feature Hardware Hannah

A new hardware store opening in downtown Cassville, Wisconsin is the first Hardware Hank franchise to prominently feature Hardware Hannah, Hank’s sidekick.

Lon Spooner, owner of Great River Hardware Hank, felt it was important to feature Hannah in the store logo.

“We’re not oblivious to the fact that women are responsible for the majority of shopping decisions in the home,” Spooner said.

While Hardware Hannah has been part of Hardware Hank in the past, her role has been minor, displayed only in-store.

Great River Hardware Hank is the second store Spooner has started in Cassville; the first business he opened is Great River Sportsman, just across the street.

Spooner fell in love with the Cassville community after retiring from corporate life in Chicago 10 years ago. “I think Cassville is a hidden treasure. It’s position on the river nestled in the bluffs right on Great River Road brings a lot of people through the area. I want to give them a reason to pause and spend time here.”

Great River Sportsman opened in 2015 and offers sporting goods for campers, fishers, hunters, and outdoor enthusiasts.

Great River Hardware Hank is open Mondays through Saturdays from 8 a.m. to 6 p.m. and Sundays from 10 a.m to 4 p.m.